Copywriting_(EN): FinTech

Knowledge area:

  • Financial products

Document type:

  • Direct mail

Customer type:

  • FinTech Company

Target audience:

  • University Students

 

Dear Alex,

You can get a student loan of up to €40,000 in 72 hours if you are registered at an accredited university.

That simple.

And all you need to do is fill out the enclosed loan application form and send it back in the stamped envelope provided.

My name is Fictional Joe and I am the president of Loan  Runner, a company specialized in providing affordable, flexible loans to university students like you.

Alex, just because you are a student, it doesn’t mean that you have to stress about money.

 

8 Reasons to apply today for your Loan Runner student loan

 

 

  • You can borrow from €2,000 to €40,000 to cover university fees or living costs while you study. You decide how you want to spend the money. After all, you live life in your own terms.

 

  • 0% handling fees. No hidden commissions, no small print. Period.

 

  • An interest rate ranging from 6% to 19.5% based on 4 simple factors:

 

  1. your personal situation
  2. your credit history
  3. your university
  4. your major

 

  • Start repaying us 6 months after graduation. No need to rush, Alex. I believe that you should have enough time to find your ideal job and get settled before you start paying back your loan.

 

  • Things are not going as expected or maybe you want to take some time off for yourself? Don’t worry, Alex. You can take a payment holiday of up to 1 year, no questions asked.

 

  • Maximum flexibility: we’ll work with you to find the right loan term length for you so that you can afford to repay it with minimum effort.

 

  • Have it all under control by downloading our app at loanrunner.com/app.

 

  • You’ve run into some money and you want to repay earlier than expected? Great! Why should we penalize you for that like traditional banks do? With Loan Runner you will have zero early repayment fees.

 

  • 72 hours processing time. Fill out the enclosed form and the money will be in your account within 72 hours after we have received the application, if we have no questions.

 

Alex, you are probably thinking that there is a long list of eligibility requirements to be able to apply for a low interest, flexible loan like this one.

It’s exactly the opposite.

 

Just  3 requirements to apply for a Loan Runner loan

 

  1. You need to be 18 or older.
  2. You must be a British citizen.
  3. You have to be enrolled in an accredited UK-University.

 

That’s it!

But getting your loan money is just the beginning.

I was once also a student and I know what it’s like not knowing if you are going to be able to repay your student loan.

It’s a constant worry that can take the fun out of your university years.

Alex, when I created Loan Runner, I decided that I didn’t want to have anyone going through that kind of anxiety.

This is why I first want you to find your dream job. Only after finding it, will you start paying back the loan.

What sense does it make to start repaying straight out of university?

It takes an average of 6 months to find a job in the EU. Take your time and find the right one for you.

Fictional Karen Seidler from the Free University of Berlin told us that “before the crisis you could find a job in 3 months. I was so thankful that Loan Runner gave me 6 months though. The situation has now changed and I ended up needing all six months  to find my first job.”

If you are a student and ask for a loan at a traditional bank, you normally pay outrageous interest.

You are what banks call a high-risk transaction.

Just as an example, if you borrow €5000, you pay back, in average, €7000. And this amount doesn’t usually include fees and commissions.

I wanted to do things differently, Alex. Loan Runner is an online business, so we have no high fixed costs like traditional banks do. This means I don’t need to pass these costs on to you to survive.

You won’t have to pay any dumb set up fees or commissions of any  kind with Loan Runner. Not even if you need to restructure your loan plan.

Fictional Samuel Colgan from Trinity College Dublin has an interesting story about loan fees:

Before finding out about Loan Runner, I went to a regular bank to ask for a loan. They gave me all the information and I almost fell off my chair when they told me that there was a setup fee of almost €400!! If I need a loan, it means that I don’t  have €400!”

Have you ever tried to borrow money from a traditional bank, Alex?

I have. And I can tell you I’d rather not go through that again.

They want to know every detail of your life. And you have to provide all sorts of documents, and, worst of all, they want to interview you… personally…

It feels like being in middle school again and having to solve a math problem in front of the whole class.

Not a very pleasant experience, that’s for sure.

And then you have to wait, often for weeks…

 

The only 4 documents you will have to provide to get your loan

 

Again, at Loan Runner we do things differently. You just need to fill out the enclosed loan application form, answer all the questions there, and include the following:

 

  1. Proof of ID
  2. Evidence of your attendance at university
  3. Any summary of income
  4. Your guarantor’s details

 

If we have no questions, the money will be in your bank account within 72 hours.

It  doesn’t get easier than that, does it?

This is what our customer Fictional Marc Lecroix from the University of Paris said about the whole process:

I had always associated getting a loan with long waiting times and bureaucracy. I was so surprised when I saw the money on my account just 4 days after I had sent the paper work through the mail. Very effective and uncomplicated service.”

Alex, your university years are about discovering what you want to do with your life, meeting people and enjoying life.

Or that’s what it should be about anyways.

It certainly shouldn’t be about worrying about your finances.

That could ruin your experience and possibly influence your concentration in a negative way.

Alex, Loan Runner is here to take the stress off your student years.

 

The advantages of Loan Runner student loans at a glance

 

  • Borrow from €2,000 to €40,000 at a low interest rate ranging from 6% to 19.5%.

 

  • 0% handling fees. No hidden commissions, no small print.

 

  • Start repaying 6 months after graduation.

 

  • Take a payment holiday of up to 1 year, no questions asked.

 

  • Maximum flexibility: we’ll make sure that you get the right loan term length so that you can afford to repay it with minimum effort.

 

  • Have it all under control by downloading our app at loanrunner.com/app.

 

  • Zero early repayment fees.

 

  • Loan approval within 72 hours.

 

 Are you ready to enjoy your university years free of financial worries?

Fill out the application form today and get up to €40,000 transferred to your account in 72 hours or less!

And one last piece of advice, Alex. Don’t miss out on your student life. It really only happens once 😉

Best regards,

 

Fictional Joe

CEO of Loan Runner

 

P.S. Alex, if you respond to this offer today, you will have 12 instead of 6 months to start repaying your loan after graduation. This way you’ll have even more time to get settled into working life. Just type 12MONTHS in the voucher field in the last page of the application form and stop worrying!

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